sexta-feira, 5 de junho de 2015

Noveleiros, uma retrospectiva dos personagens das novelas da Globo




A Globo lançou recentemente o projeto #noveleiros, que tenta dar uma linguagem mais pop e moderna ao seu principal produto (as novelas), além de fazer um resgate histórico dos personagens que mais marcaram. Em outras palavras, a emissora está valorizando aquilo que de melhor produziu nas últimas décadas. Super legítimo.

Segundo a matéria da PropMark ainda não se sabe muito bem qual será a extensão disso, já que o projeto nasceu na área de inovação e tem um caráter experimental. Já o artigo da própria Globo cita a venda de produtos temáticos e download de material digital.

Mas, a julgar pelo primeiro vídeo, que brinca com versões animadas dos personagens, já dá para imaginar o que mais pode vir por aí.
 

Vou chutar alguns possíveis desdobramentos aqui:

- Séries em animação feitas a partir de personagens de novelas que fizeram sucesso no passado. Imagine uma de Vamp, por exemplo. Caberia direitinho.

- Venda de bonecos tipo toy art.

- Games online.

- Uma grande história ou game crossover, juntando vários desses personagens. E vocês, o que vislumbram a partir dessa iniciativa?

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