terça-feira, 5 de agosto de 2014

Matemática, emoções e storytelling

Já disse várias vezes que o storytelling tem uma lógica própria. Uma lógica que é especialmente difícil de ensinar para quem vive outras lógicas em seu dia a dia, como, por exemplo, a do marketing.

Um dos maiores desafios é fazer as pessoas entenderem que histórias são sempre sobre emoções humanas. Emoções que sentimos e vivemos a partir de situações de desvantagem. Esse é o núcleo de qualquer narrativa.

E foi justamente com esse espírito que algum anônimo genial da internet fez o quadro abaixo, enxergando a matemática por meio dessa lógica.

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