sábado, 11 de janeiro de 2014
Outras pessoas cometem erros. Desacelere.
Campanha brilhante do governo da Nova Zelândia para conscientizar os motoristas sobre a importância de dirigir mais devagar e, assim, evitar acidentes que dependem só do erro dos outros.
Situação tensa, extremamente emocional e com uma pitada de surrealismo, no melhor estilo pausa no tempo. O vídeo foi lançado há algum tempo e já teve milhões de visualizações no mundo todo, prova de que conteúdo bom não necessariamente precisa ser interativo, engraçadinho e outros clichês defendidos no mercado.
Histórias simples que tocam o coração das pessoas fatalmente viralizam.
Marcadores:
acidente,
desalecere,
nova zelândia,
situação,
slow down,
storytelling,
trânsito
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