Vídeo bem interessante sobre como fãs de universos ficcionais, que lá fora são chamados de fandom (fan + kingdom), questionam valores e propõe novas ideias à sociedade por meio dos personagens e histórias que tanto amam.
Isso me lembra o caso dos palestinos se fantasiando dos personagens de Avatar para chamar atenção para sua causa. Ou então os fãs de Harry Potter criando um fã clube que também faz ativismo social.
(não lembro que me mostrou, mas se foi você, por favor, se acuse que eu dou os créditos)
Mais do que nunca as marcas estão formando fãs e não consumidores. Hoje as histórias são economicamente viáveis pela identificação e os céticos empresários, ainda em minoria, acreditam um pouco mais no poder da comunicação bem formada e repassada com a menor camada superficial possível de oferta-procura.
ResponderExcluirFaz sentido :)
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There's a whole lot to dissect there. Wilson makes it about one line into singing before breaking off and pouring Bud Light down his throat (how else is one supposed to consume Bud Light). Whoever is to Ovechkin's left for once, not Nicklas Backstrom is wearing sunglasses inside, a sure sign that he might be in one.
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