Esse é o "trailer" do livro The Storytelling Animal: How Stories Make Us Human. Já encomendei na Amazon e, enquanto não chega, vou copiar um trecho que achei no Explore, em inglês mesmo, na maior cara de pau. :)
The more deeply we are cast under a story’s spell, the more potent its influence. In fact, fiction seems to be more effective at changing beliefs than nonfiction, which is designed to persuade through argument and evidence. Studies show that when we read nonfiction, we read with our shields up. We are critical and skeptical. But when we are absorbed in a story, we drop our intellectual guard. We are moved emotionally, and this seems to make us rubbery and easy to shape.
But perhaps the most impressive finding is just how fiction shapes us: mainly for the better, not for the worse. Fiction enhances our ability to understand other people; it promotes a deep morality that cuts across religious and political creeds. More peculiarly, fiction’s happy endings seem to warp our sense of reality. They make us believe in a lie: that the world is more just than it actually is. But believing that lie has important effects for society — and it may even help explain why humans tell stories in the first place.
Jonathan Gottschall, author of the excellent The Storytelling Animal: How Stories Make Us Human, on why fiction is good for you.Update: o próprio autor escreveu um artigo bem legal para a Fast Company, e também respondeu algumas perguntas no blog do Daniel Pink.