quarta-feira, 28 de março de 2012

Teatro transmídia

Nos últimos dias tenho recebido de várias pessoas esse link com a notícia de que uma peça de teatro no Rio de Janeiro estaria fazendo conteúdo transmídia. Quando isso acontece fico com a sensação de que estão pedindo algum tipo de comentário. Então, por que não um post logo?

A peça se chama Primeira Vista e, pelo que li, existe uma fanpage, uma conta no instagram e posts que mostram o cotidiano das personagens. Além desse vídeo abaixo, que mostra a gravação de uma música que as personagens tocam na peça. Comento logo abaixo.

- Sempre me incomodou a péssima qualidade dos comerciais que divulgam peças de teatro na TV. Já me falaram que isso acontece pela falta de verba, mas tem aí um tanto de falta de criatividade também. Nesse sentido me parece que transmídia como recurso de divulgação de uma peça é algo bem interessante pois é bem mais barato e, contando com o envolvimento do diretor e atores, pode ser bastante criativo também.

- Quando alguém pensa em fazer transmídia a primeira idéia que vem na cabeça é criar perfis dos personagens em alguma rede social. Isso é muito bonitinho na teoria, mas na prática geralmente só serve para que o público ache...bonitinho! Mensagens mostrando o cotidiano dos personagens não contam uma história e, portanto, não captam a atenção de ninguém. O cotidiano, por definição, é chato, por isso as histórias começam quando ocorre uma quebra.

- Usar transmídia de uma forma que realmente valha a pena envolve um esforço criativo tão grande quanto o de criar a história principal. O caminho está mais para a exploração de sub-tramas, que sirvam de gancho para a principal, do que posts sobre o cotidiano.

- Essa crítica não é endereçada especialmente à transmídia dessa peça, mas sim a 90% do que tenho visto por aí. Não vi a peça e também não encontrei a fanpage dela no Facebook. Talvez me surpreendesse com o conteúdo. O vídeo, que está aí em cima, tem como mérito ser pioneiro, mas cai no mesmo problema. Se é bonitinho por um lado, por outro não me diz nada da história. Música pela música, fico com um show.

6 comentários:

  1. Michael Kors Outlet Online was a huge success there and became very well known. The designer Kors then branched out into accessories including Michael Kors Handbags Clearance. He never lost focus on his American chic styling. Some of his most notable collections include the Michael Kors Totes, Michael Kors satchel and the Designer MK Outlet and Michael Kors Outlet Online Store.

    No one has to know that they are cheap Ray Ban Sale UK and no one will know unless you tell them. Each of the cheap designer Ray Ban Sunglasses Sale UK carries the signature brand on the lens to let you know that you do have authentic designer Cheap Ray Ban Sunglasses UK.

    tags: Cheap Oakley Sunglasses UK,MK Outlet

  2. Ce sac cartable Michael Kors est si universel qu'il pourrait plaire à tout le monde. Dans cet article, je vais essayer de passer en revue les caractéristiques principales et les éléments qui distinguent ce sac à main des autres.

    tags:Bolsos Michael Kors Rebajas,Bolsos Michael Kors Baratos,Bolsos Michael Kors El Corte Ingles

    L’extérieur de ce fourre-tout Michael Kors est un cuir métallisé de laiton froncé et froncé. Si vous connaissez les sacs à main Michael Kors, vous savez que ce cuir sera doux et souple. Les deux grandes poignées supérieures sont attachées au sac avec quelques centimètres de chaînes dorées, puis les moitiés supérieures des bretelles présentent le même cuir couleur laiton.

    tags:Bolsos Michael Kors Baratos,Michael Kors Örhängen

    La diversité des couleurs et la taille utilisable de ce sac le rendent parfait pour un usage quotidien. Les poches intérieures ne manquent pas pour aider à garder les choses en ordre. Il y a des endroits parfaits pour votre téléphone ou votre Blackberry. Le zip top empêche les malfaiteurs de saisir votre sac dans un bar et aide également à contenir tout ce qui se trouve à l'intérieur lorsque vous courez pour créer ce train.

    tags:Windguru Longchamps,Longchamp Soldes Destockage,Pronote College Longchamp

  3. A beautiful purse or handbag from Coach Outlet Online can last for many years, and represent a great overall value.
    There are Michael Kors Bags Outlet in a large number of shopping malls located throughout the country.
    Cheap Michael Kors Bags is a great way to determine which models best suit your needs.
    Official Coach Factory Outlet Online all strive to provide comfort and convenience for their owners and the seams are double-stitched for maximum durability.
    Michael Kors Factory Store, has one of the most popular handbag and accessory lines on the market today.
    Coach Handbags Wholesale says a lady is classy, elegant and sophisticated.
    Coach Store Near Me trends come and go, but a Coach stands the test of time.
    The official Michael Kors Handbags On Sale Outlet regularly posts various handbags being offered for sale.
    Compare your Coach Bags On Sale Outlet to the logo provided on the website to make sure it is similar.
    All Michael Kors Outlet Online Store have serial numbers.

  4. Soles : Left is UA, Right is Retail. Boost is more prominent in the heel area of the retail, and tucks back in the forefoot. While on UA it tucks back in the heel and more prominent in the forefoot. {tag: Yeezy Cream White Retail Price}

    Black And White Air Jordan 1 Retro High Og, Anyone who frequents a vintage shop can vouch for a shopping experience that is both personal and individualized. Warren explains that because of the of the items sold, a vintage shop employee or owner becomes familiar with the items customers gravitate towards and may even begin to consciously or unconsciously shop for you in mind. If you the type of guy who gets easily flustered while shopping, the intimacy of vintage shop has the built in advantage of having someone else do the work.

    Monday presented Trump with a new target: Larry Hogan of Maryland. In a "Tax Issues" policy paper released earlier this month, the IMF said policymakers should review ramping up income, property, and wealth taxes, modeled as a "solidarity surcharge," the organization said. The United States, which has been the country worst affected by coronavirus pandemic according to official statistics, has repeatedly calling on Beijing to share early data on the outbreak, which began in China. {tag: Cream Triple White Yeezy}

    Air Jordan 7 Retro Gs Black Metallic Gold Sail, For the same purposes, we use is, small text files placed on your computer hard drive help us determine the type of content and sites to which you link, the length of time you spend at any particular area or feature of the Services, and your usage of the Services. Cookies also tell us which advertising you have seen on the Services. At certain times, we may use outside advertising companies to display advertisements on the Web site that may contain cookies ( ads These banner ads collect information stored by the advertising company and we do not have access to this information..

  5. As recently as September when police raided hundreds of people around Australia as an anti terrorism measure, New Jordan Shoes 2020 there were warnings of a planned attack on members of the Coach Bags Outlet general public. At 9.45 in Sydney this morning, a lone armed gunman took an unknown number Cheap Ray Ban Glasses of MK Outlet people hostage at Martin Nike Air Force 1 Cheap Outlet Place's Lindt cafe. Soon after television broadcast pictures of frightened hostages at the cafe's window holding a black flag with arabic writing on it.

    If the Michael Kors Outlet Store oil gets too thick or if the glands Coach Outlet Clearance are plugged because of inflammation, you may get a chalazion. They may start with a small area that is red, swollen, and sore or painful when touched. After a few days the pain usually goes away Coach Bags Clearance and a bump or lump remains..

    Mrs. Malaprop's already bungled Shakespeare, "A station like Harry Mercury," became, "A station like Freddy Mercury," while Charles' line to a disobedient son, "Damn me if I ever call you Jack again," was given a decidedly NC 17 twist. I'll leave the New Yeezys 2020 actual change to the reader's imagination, but suffice it to say, it was naughty.

  6. The latest trend in Coach Outlet Online is to purchase them secondhand.
    Today, buying Michael Kors Bags Outlet is looked upon as a smart choice.
    Because Michael Kors Purse Outlet are crafted of the finest material, they are known to last for many years, making them the perfect purchase.
    Some women are fanatical about changing their Coach Outlet Store Online or their style every few months, making it necessary to periodically clean out their wardrobe.
    Other women buy a MK Outlet for one specific occasion and some women just make a habit of buying a lot of purses.
    The trends are changing today; more and more people are buying classic shoes, including designer Cheap Real Yeezys.
    If your dream has always been to own a Cheap Yeezys, it is possible just by finding a store and click here.
    Coach Bags Clearance are pursued by many famous characters.
    Coach Bags Outlet in different styles and different colors are in different leathers.
    Next time, I will share some knowledge about how to maintain the bags in different material.


O espaço é aberto para críticas, sugestões e até elogios. Só, por favor, não venha com spam.